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?What is a Feasibility study
A feasibility study is a detailed analysis that examines all important aspects of a proposed project to determine its likelihood of success.

Success in business may be defined primarily by return on investment, that is, whether the project will generate enough profit to justify the investment. However, many other important factors may be identified on either the positive or negative side, such as community response and environmental impact.

 

A feasibility study can help project managers determine the risks and rewards of pursuing a plan of action, but several steps should be considered before moving forward.
Understanding Feasibility Studies
A feasibility study is an evaluation of the practicality of a proposed plan or project. A feasibility study analyzes the viability of a project to determine if the project or venture has a chance of success. The study is also designed to identify potential problems or issues that may arise as the project moves forward.
As part of the feasibility study, the project manager must determine whether the appropriate human, financial, and technical resources are adequate. They must also determine the return on investment, whether it is measured as a financial gain or a benefit to society, as is the case with nonprofit projects.

 

 

Feasibility study

 

The feasibility study may include a cash flow analysis, which compares the level of cash generated from revenues to the cost of operating the project. A risk assessment should also be conducted to determine whether the returns will be sufficient to offset the risks of the venture.
Benefits of a Feasibility Study
Feasibility studies have several advantages, including helping project managers determine the pros and cons of implementing a project before investing significant time and capital in it.

A feasibility study can also provide a company’s management team with important information that can help prevent a company from entering into a risky business venture.

Such a study can help a company determine how it will grow. It can provide more information about how the business will operate, what obstacles are likely, who the competitors are, and what the market is like.

A feasibility study can also help convince investors and bankers that investing in a particular project or business is a wise choice.

How to Conduct a Feasibility Study
The exact format of a feasibility study depends on the type of organization that needs it. However, the same elements are involved, albeit with different weightings.

Preliminary Analysis
While the goals and needs of every project are different, there are some best practices for conducting a feasibility study:

Conduct a preliminary analysis to obtain feedback on the new concept from appropriate stakeholders.
Analyze and question data obtained during the initial stages of the study to ensure that it is solid.
Conduct market research or market research to identify market demands and opportunities that will drive the project or undertaking.
Develop organizational, operational, and business plans, including identifying the amount, cost, and duration of labor required.
Prepare a projected income statement including revenues, operating expenses, and profits.
Prepare a balance sheet as of the opening date.
Identify obstacles and potential vulnerabilities and how they will be addressed.
Make an initial “go” or “no go” decision on whether to proceed with the plan.
Recommended Components
Once the initial due diligence is complete, the real work begins. Components commonly found in a feasibility study include the following

Summary: Develop a narrative that describes the project, product, service, plan, or undertaking in detail.
Technical Considerations: asks what is needed. Do you have it? If not, can you get it? How much will it cost?
Existing Market: Examine the local and broader market for the product, service, plan, or undertaking. Marketing Strategy: Please elaborate.
Staffing Requirements: What human resources are needed for this project? Create an organizational chart.
Schedule and Timeline: include key intermediate indicators of project completion dates.
Financial status of the project.
Findings and Recommendations: Break down into technical, marketing, organizational, and financial subsets.
Example Feasibility Study
The following are two examples of feasibility studies, the first of which relates to a university expansion project. The second is a real-world example conducted by the Washington State Department of Transportation with private funding from Microsoft Corporation.

University Science Building
University officials were concerned that the science building, built in the 1970s, was outdated. Given the technological and scientific advances of the past two decades, they wanted to examine the costs and benefits of upgrading and expanding the building. A feasibility study was conducted.

In the preliminary analysis, school officials explored several options, weighing the benefits and costs of expanding and updating the science building. Some school officials had concerns about the project, including costs and potential community opposition. The new science building would be significantly larger, and the Regional Board has previously rejected similar proposals. The feasibility study should address these concerns and potential legal and zoning issues.

The feasibility study also considered the technical needs of the new science facility, the benefits to students, and the long-term viability of the university. A modernized science facility would expand the school’s scientific research capabilities, improve the curriculum, and attract new students.

Financial projections indicated the cost and scope of the project, as well as ways to raise the necessary funds (e.g., through a bond issue to investors or the use of the school’s endowment). It also showed that the expanded facility would allow more students to enroll in science programs and increase revenues from tuition and fees.

The feasibility study proved that the project was feasible and paved the way for the realization of the modernization and expansion plans for the science building.

Without the feasibility study, school administrators would not have known if the expansion project was feasible.

High-Speed Rail Project
The Washington State Department of Transportation has decided to conduct a feasibility study on a proposed high-speed rail line connecting Vancouver, British Columbia; Seattle, Washington; and Portland, Oregon. The goal was to create an environmentally friendly transportation system that would enhance the competitiveness and future prosperity of the Pacific Northwest.1

The preliminary analysis outlined a governance framework for future decision-making. It studied the most effective governance framework through interviews with experts and stakeholders, a review of governance structures, and learning from existing high-speed rail projects in North America. As a result, a governing and coordinating entity was developed to oversee and follow the project if approved by the state legislature.2

The strategic engagement plan involved an equitable approach with the public, elected officials, federal agencies, business leaders, advocacy groups, and indigenous communities. The engagement plan was designed to be flexible, taking into account the size and scope of the project and how many cities and towns would be involved. A team of executive committee members was formed and met with experts to discuss strategies, lessons learned from previous projects, and to develop an outreach framework.

The financial component of the feasibility study outlined strategies for securing funding for the project and considered obtaining funding from federal, state, and private investment. Project costs were estimated at $24 billion to $42 billion. Revenues generated from the high-speed rail system were estimated at $160 million to $250 million.3

The report dichotomized funding sources into funding and financing. Funding refers to grants, budgets from local or state governments, and revenues. Financing refers to bonds issued by the government, loans from financial institutions, and equity investments, which are essentially loans secured by future revenues and must be repaid with interest.

The sources of the necessary funds change as the project progresses. In the early stages, the majority of funds will come from the government; as the project develops, funds will come from private contributions and financing sources. Private contributions include Microsoft Corporation, which has contributed over $570,000 to the project.

The benefits described in the feasibility report are enhanced regional interconnectivity, improved population management, and a $355 billion increase in regional economic growth. The new transportation system will provide people with access to better jobs and more affordable housing. A high-speed rail system would also reduce congestion caused by automobile traffic.

The timeline for this study began in 2016 when an agreement was reached with the Province of British Columbia to collaborate on a new technology corridor that would include high-speed rail transit.

The feasibility report was submitted to the Washington State Legislature in December 2020

What is the main purpose of a feasibility study?
A feasibility study is designed to help decision makers determine whether a proposed project or investment is likely to be successful. It identifies both known costs and expected benefits.

In business, “success” means that the economic returns exceed the costs. In nonprofit organizations, success may be measured in other ways. It is whether the benefits to the community that the project serves are worth the costs.

What are the steps of a feasibility study?
A feasibility study begins with a preliminary analysis. Stakeholders are interviewed, market research is conducted, and a business plan is developed. All of this information is analyzed and an initial “go” or “no” decision is made.

If it is a go, a full-scale study begins. This includes listing technical considerations, researching the market, writing a marketing strategy, outlining the human capital required, project timeline, and financing needed.

Who will conduct the feasibility study?
The feasibility study may be conducted by a team of the organization’s senior management. If the organization does not have the expertise or time to conduct it in-house, it may be outsourced to a consultant.

What are the four types of feasibility studies?
The study will examine the feasibility of four aspects of the project

Technical: A list of hardware and software requirements and the skilled labor needed to make them work.

Financial: An estimate of the overall project cost and expected revenue.

Market: Analysis of the market for the product or service, industry, competition, consumer demand, sales projections, growth projections, etc.

Organization An overview of the business structure and required management team.

Conclusion.
Feasibility studies help project managers determine the viability of a project or business venture by identifying the factors that will lead to its success. It also shows the potential return on investment and the risks to the success of the venture.

The feasibility study will include a detailed analysis of what it will take to complete the proposed project. The report will include a description of the new product or venture, market analysis, technology and labor requirements, funding sources and capital. The report will also include financial projections, likelihood of success, and ultimately a go or no-go decision.

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